As reported by The Independent, many popular men’s retailers have reported immense growth in sales in this area, with MR PORTER claiming a 300% growth in sales of these products in 2015 alone. Now, the men’s grooming industry is expanding all across the globe, and is estimated to bring in $21 billion in revenue in 2016.
Hair, skin and nail products are not the only area that shows a sales increase. There is a rising surge in men heading to salons for various grooming services. According to a survey by professional beauty and hairdressing supplier Salon Services, 25% of salon customers in 2015 were men.